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client:

Cloud Cannabis Co. is a dispensary brand with multiple locations in the

state of Michigan.

scope:

Designed and developed a merchandising strategy to help create a more memorable and meaningful retail experience.

 

Along with the retail work, we refresh the brand's visual identity and customer experience stories.

deliverables:

  • Brand Refresh

  • Visual Identity

  • Brand Guide

  • Copywriting

  • Retail Audit

  • Retail Design

  • Merchandising Strategy

  • Production

  • Installation

Cloud Cannabis Co. primary logo virtical stack
Cloud Cannabis Co. secondary logo
Cloud Cannabis Co. secondary horizontal logo

Starting with a high-level audit, we look at environmental branding opportunities, signage,  merchandising, customer journey and path to purchase.

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Taking direction from the brand's name, we carried the sky inspiration into color palette, copywriting and in-store product categories. Categorizing products by both benefit/effect and delivery allow for a more approachable shopping experience. 

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Product stories informing customers about product benefits and effects.

Budder's new cannabis merchandising system called Budder Groove System, is deployed at Cloud dispensaries. 

 

BGS is comprised of 40+ parts and pieces that make up the merchandising kit of parts which is geared specifically for the industry's unique products and packaging form factors.  

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