client:

Since its founding in 2011, Evolab has pushed the limits of cannabis science, pioneering advanced technologies that deliver only the purest experiences.

scope:

Brand design - including strategy, positioning and visual Identity - packaging design, photography and merchandising display system.

deliverables:

• Branding

• Packaging

• Retail Design

• Merchandising

Creating one of the cannabis industry's
first clean CO2 extractions, Evolab aimed to showcase their sciences through branding.
Logos and iconography were refreshed with geometric graphics inspired by the molecular composition of cannabinoids. Each oil type was given a signature look to represent
their scientific approach to flower and the extraction process.

Both packaging and product art were visually revised to allow the products and their oils
to shine. Photography of those elements and products were styled to appear weightless and floating–representing the experience of using ultra-pure concentrate products.

Merchandising displays continue 
the floating concept, printing on multiple surfaces of acrylic allows the products to appear floating. These displays have a replaceable backer card and the ability to
easily arrange products for show.