top of page
Cloud Cannabis Retail Design Rendering
Cloud Cannabis Logo

Cloud Cannabis Branding, Retail Design, and Merchandising

Cloud Cannabis Co. is a dispensary brand with multiple locations in the state of Michigan. Budder helped  design and develop a merchandising strategy to create a more memorable and meaningful retail experience. Along with the retail work, we refreshed the brand's visual identity and product category stories.


  • Brand Refresh

  • Visual Identity

  • Brand Guide

  • Copywriting

  • Retail Audit

  • Retail Design

  • Merchandising Strategy

  • Website Design

  • Production

  • Installation

Cloud Cannabis Co. primary logo
Cloud Cannabis Co. secondary logo
Cloud Cannabis Co. secondary horizontal logo

Retail Audit

Starting with a high-level audit, we look at environmental branding opportunities, signage,  merchandising, customer journey and path to purchase.

Cloud Cannabis Floorplan Layout
Cloud Cannabis Merchandising Design

Product Merchandising

Taking direction from the brand's name, we carried the sky inspiration into color palette, copywriting and in-store product categories. Categorizing products by both benefit/effect and delivery allow for a more approachable shopping experience. 

Cloud Cannabis Merchandising Strategy
Cloud Cannabis Merchandising Strategy

Budder's new cannabis merchandising system called Budder Groove System, is deployed at Cloud dispensaries. 
BGS is comprised of 40+ parts and pieces that make up the merchandising kit of parts which is geared specifically for the industry's unique products and packaging form factors.  

Cloud Cannabis Merchandising
Cloud Cannabis Brand Guide
Cloud Cannabis Website Design

more featured work

bottom of page