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client:

With a fresh and edgy new name, 'Haus of Jayne' is looking to take the community watering hole concept to the next level by offering more ways

for patrons to connect with each other through a wider array of hemp derived CBD products and services.

scope:

Full Brand refresh (formerly Trulevia) expanded brand concept, visual identity, packaging and retail.

deliverables:

  • Branding

  • Packaging

  • Collateral

  • Production

  • Retail

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With HOJ's new brand positioning and visual identity, budder worked closely with the client to deploy the updated look/feel onto in-house tincture and gummie packaging.

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Haus of Jayne aspires to 'Spark your Everyday" by being the place for the local community to come together, listen to music, eat food, and connect with each other. Furthermore HOJ has positioned themselves to be the Dripping Springs, TX destination for people, particularly woman and moms, to learn about and shop cannabinoid products.

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The refreshed branding is intended to feel sophisticated while maintaining an approachable and friendly vibe. The logo is a direct reflection of the name represented by a flower within a house.

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